JBS launches new Hereford brand under Great Southern stable
JON CONDON – BEEF CENTRAL JBS Australia will launch a new Hereford breed-specific brand in January, under the company’s Great Southern Farm-Assured Program. The new Boss Hereford beef brand will carry all of the attributes of JBS’s Great Southern stable of grassfed brands, but with the addition of a breed identity. About 20 percent of…