A Super Sires program launched by Herefords Australia is set to deliver high performance whiteface genetics to the cattle industry. The Hereford True Genetics – Super Sires program was launched this month (December) and identifies trait-leading sires offering solutions to stud and commercial breeders. Intramuscular fat (IMF) has been identified as the initial focus, with…

Herefords Australia is rolling out new branding to cement the breed’s position within the genomic era. The new Herefords Australia logo incorporates a white stylised Hereford head on an ochre background. The makeup of the face is an abstract representation of DNA strands and the chosen coloration symbolises the iconic Hereford red and white coat…