Breed Forum

Home | Marketing | Shows and Sales | Breed Forum

2026 HEREFORDS AUSTRALIA BREED FORUM

Livestock Markets & Marketing

HAMISH CHANDLER – CEO, Herefords Australia

Herefords Australia update and forum welcome.

 

Hamish Chandler, Chief Executive Officer of Herefords Australia brings a wealth of experience in livestock genetics, research, and industry leadership. Hamish has played a key role in advancing research programs, extension activities, and member services.

With a career spanning roles at Meat & Livestock Australia, including leading the national livestock genetics program, and practical experience managing ram breeding and cattle enterprises in the New England region, Hamish combines deep technical expertise with hands-on knowledge of production systems.

He is passionate about positioning the modern Hereford as the sustainable, profitable choice for today’s beef industry and is committed to supporting members with the tools and insights to succeed.

CHRIS HOWIE – CEO, RMA Network

Managing what you can’t change.

 

Chris has over 40 years involvement with the Australian livestock industry. His career has gathered a unique skill set enabling him to cover a wide range of topics.

Following roles in SA and NSW as a Stock agent Chris then spent 10 years as a National Livestock and Wool Manager for Elders. In 2019 he became the National Business development for StockCo Livestock finance. 2023 saw Chris recruited as CEO for the RMA Network who support the independent Stock and Station agent community across Australia.

South Australian born Chris’ career has allowed him to develop national and international networks within the livestock and wool industries.

This experience has allowed Chris to assist producers and service providers through common sense initiative creation, marketing, buying, genetics selection and with livestock trading as a cornerstone of his career.

Chris’ considerable involvement with the adoption of next generation livestock production acceptance to increase understanding at producer and agent levels is underpinned with his continued delivery of the Agency and Supply Chain training, Certificate 4 in Agriculture here in Wodonga supported by Wodonga TAFE, MLA and RMA Network.

Chris writes for Beef and Sheep Central and continually highlights the importance of producers managing what they can control – how many kilograms of weight gain a pasture can provide.

HANNAH POWE – Genomics Specialist- Southern Beef, Neogen

The new DNA-only product available to commercial Hereford producers, GenSelect.

 

Hannah Powe is Neogen’s Genomics Specialist for Southern Beef and Dairy, working with stud and commercial producers across a range of breeds to integrate genomic testing into their breeding and management programs. 

Based in New South Wales, Hannah brings a diverse background in livestock production, communications, and agricultural journalism, having previously served as Livestock Editor for The Land newspaper. 

She runs Goondoola Livestock, is a board member for the Red Angus Society of Australia, and was a 2024/25 Cattle Australia National Beef Leader, holding a passion for genetics, advocacy, livestock judging, and developing and empowering the next generation within the industry. 

Hannah is focused on being boots on the ground, building relationships with her clients and assisting in breaking down barriers to adoption of new technologies. She aids in connecting science with practical on-farm outcomes to ensure the productivity, sustainability and overall profitability of systems, and she is committed to showcasing the strength and global competitiveness of the Australian beef industry.

 

SAM DITCHFIELD – National Livestock Operations Manager, Greenstock

A look at a retail supply chain and the role of producers, processors, and retailers.

 

Sam began his career on a family farm with a Woolworths-contracted Feedlot. He then joined Bob Jamieson Agencies, managing feedlots and suppliers for Woolworths and other processors, procuring and drafting cattle to meet company specifications. Sam later worked with Mort & Co as Grazier Services Manager, collaborating with graziers to finish cattle through their feedlot network. 

After founding SJ Livestock Marketing, Sam joined Greenstock in 2022, progressing to National Livestock Operations Manager for Beef and Lamb.

Currently, Sam leads a team sourcing livestock across Australia and is involved in various industry committees including Australian Meat Industry Languages and Standards Committee, Livestock Transport Sustainability Taskforce, ALFA Trade and Marketing Access committee, MLA Supply Chain Taskforce.

STEPHEN BIGNELL – Market Information & NLRS Manager, MLA

What does 2026 hold for the cattle market – an insightful look ahead

 

Steve has run MLA’s Market Information and National Livestock Reporting Service (NLRS) division for over 5 years. He and his team look after the red meat sectors production, pricing and supply insights – monitoring and analysing market trends and forecasting livestock numbers and production. 

Steven originally hails from a mixed farm in WA’s Great Southern region.

TEGAN BUCKLEY – Owner/Director Mallee Marketing Pty Ltd

Stories that Sell – How sharing real experiences and hard-earned lessons builds stronger sales, connection and confidence across the beef industry.

 

Tegan helps rural, ag and seedstock suppliers implement marketing that builds buyer confidence, trust and demand.

Having worked closely with agribusinesses and studs nationwide over the last decade, Tegan understands the challenge many face: their product performs, but turning that performance into humble, credible marketing to drive stronger sales is an entirely different job.

Known for her down-to-earth rural style and practical approach, Tegan’s work is always grounded in the belief that the most powerful marketing in agriculture has always been one farmer telling another farmer what works. 

Tegan leads the team at Mallee Marketing to help rural businesses document real client experiences and turn them into clear, credible marketing that validates performance, builds buyer confidence, and helps others see what’s possible in their own business.

Tegan is always up for a chat about marketing and sales, particularly when it comes to building buyer trust and confidence in seedstock businesses.

If you see her out and about, don’t hesitate to say hello or reach out via www.malleemarketing.com.au

MATTHEW PETERSEN – Veterinary Operations Manager, Zoetis.

From Birth to Breeding: Setting Up Highly Productive Cattle

 

Matt Petersen is a veterinarian with Zoetis Australia, working across the livestock industry with a focus on cattle health, productivity and preventative medicine.

He provides technical support to veterinarians and producers, with particular interest in disease prevention and whole-of-herd health management strategies.

Matt is also a member of the Australian Cattle Veterinarians (ACV) Executive Committee.

His session will cover:

  • Reproductive disease control in breeders (Pestivirus, 7-in-1, Vibriosis in bulls) and the fundamentals of effective vaccination
  • Respiratory disease in weaners — an often under-recognised constraint on farm and in feedlots, and how to manage it proactively
  • Parasite control — the hidden production impacts and the value of effective drenching programs
  • A practical overview of Immune Ready principles