2025 HEREFORDS AUSTRALIA BREED FORUM

TUESDAY 13 MAY 2025 | 9:30 AM – 3:00 PM | RACING WODONGA

🚨 Tickets Now on Sale! 🚨

Calling all seedstock and commercial cattle producers. Join us for an educational day lead by industry specialists at the 2025 Herefords Australia Breed Forum🎤🐂

📍 Venue: Nell Wilson Pavilion, Racing Wodonga
🍽 Dinner: 6:30 PM, Members Lounge, Racing Wodonga

Your ticket includes:
✅ Forum entry
✅ Luncheon
✅ Evening dinner & refreshments

Don’t miss this opportunity to hear from an impressive lineup of industry guest speakers.

REGISTRATIONS ESSENTIAL

ANDREW BYRNE – Senior Technical Product Specialist, Neogen Australasia

In this role, Andrew is responsible for communicating the technical features and benefits of Neogen’s genomic products, and supporting their implementation so that producers can gain maximum benefit from the technology through increased productivity and profitability.

Born and raised on a mixed cattle, sheep and cropping enterprise in southern NSW, Andrew has spent the past 20 years in various roles associated with the delivery of genetic improvement technologies to the beef industry, both in Australia and abroad. Prior to joining Neogen Australasia in March 2023, Andrew was the Genetic Evaluation Manager at Angus Australia, overseeing the delivery of the Angus Australia’s genetic evaluation services, including the TransTasman Angus Cattle Evaluation and Angus HeiferSELECT. Andrew has also held several industry positions including Chair of the BREEDPLAN Technical Liaison Group, member of the BREEDPLAN Advisory Committee, and he is currently a member of the National Livestock Genetics Consortium.

RUDOLPH LINDE – Chief Commercialisation Officer, ABRI

Rudolph Linde brings over 15 years of global experience in the beef, dairy, DairyBEEF, and sheep industries, with a strong foundation in ruminant genetics. Having lived and worked across the world, he has provided consultancy, research, and commercial services across a wide range of genetics products and programs. Appointed as Chief Commercialisation Officer of ABRI in January 2025, Rudolph brings a wealth of knowledge in commercial strategy, market insights, governance, and leadership within complex agricultural supply chains. Prior to this role, he managed the MLA Genetic Services Programs, including Sheep Genetics and BREEDPLAN, further strengthening his expertise in the genetic services space.

Rudolph holds qualifications in Animal Sciences, Animal Health Sciences, and an Executive Master of Business, and is currently pursuing a PhD at the University of New England, focusing on the development of bio-economic models in the red meat supply chain. Beyond his professional role, Rudolph and his family own and manage a Poll Hereford and Angus stud.

ANDREW KEARNS – National Livestock Manager, StockCo by Heartland Bank

Based in Wagga Wagga, NSW, Andrew Kearns brings 17 years of experience in the agriculture sector, spanning farm management, machinery, and livestock. As National Livestock Manager for StockCo by Heartland Bank, Andrew is committed to implementing best practices and delivering innovative solutions to support livestock producers across Australia.

OLIVER HOARE – Business Development Manger, AuctionsPlus

Oliver is a Business Development Manager with AuctionsPlus. Raised on a mixed farming enterprise in Nyngan, in the Central West of New South Wales, Oliver has a strong connection to the agricultural industry and a deep understanding of the challenges and opportunities facing producers today.

Drawing on practical experience in sheep, cattle, and cropping operations, Oliver now works closely with agents, vendors, and buyers to help them maximise the value of selling online, and to ensure they have access to the tools and services they need to succeed in today’s changing marketplace. Passionate about innovation and improving market access, Oliver is excited to share insights into the future of livestock sales and how AuctionsPlus is supporting the next generation of Hereford producers.

MATT TINKLER – State Livestock Manager Vic/Riverina

Matt has been with Elders since 2005, beginning as a Livestock Trainee and working all the way up to being the State Livestock Manager for Victoria and the Riverina.

Born and bred in Jerilderie, Matt grew up on a family irrigation property producing prime lambs, beef cattle, rice and winter cereals.

Severe drought and a passion for livestock led him to apply for an Elders traineeship and he commenced as a trainee with Elders in January 2005 in Wagga Wagga.

After moving through a number of different livestock roles, Matt moved into the State Livestock Manager role in 2020. His focus is growing the business presence throughout the state with the highly regarded Elders network, this task is enabled through focusing on our people and our clients and customers.

DR SALLY OSWIN BVSc – Associate Director of Livestock Veterinary Operations, Zoetis

Sally is the Associate Director of Livestock Veterinary Operations at Zoetis. Sally has a background in mixed animal veterinary practice before taking on a technical role with CSL. When Pfizer bought CSL Sally moved into research and development and was responsible for managing the clinical development team and running clinical studies to register products for a number of years. Her current role with Zoetis still involves working with the R&D group to develop new products but she also manages the livestock vet team and provides product support across the whole Zoetis livestock portfolio with a special interest in feedlot medicine.

ALASTAIR RAYNER – Principal, RaynerAg

Alastair Rayner is the Principal of RaynerAg, an agricultural advisory service based in New South Wales. With over 28 years of experience in the beef industry, including 17 years as a Livestock Officer (Beef Prodcuts) with NSW DPI, Alastair is dedicated to enhancing producer skills, knowledge, and profitability.

He has been the Genetics Editor with Beef Central for over 5 years, regularly contributing insightful articles on genetics, efficiency, and sustainability in the cattle industry. Alastair is also affiliated with BJA Stock & Station Agents, actively supporting clients through cattle sales and bull purchasing decisions.

Holding a Master’s degree from the University of Queensland and a Bachelor’s degree in Applied Science (Systems Agriculture) with Honours, Alastair is a respected industry leader. He is a sought-after public speaker at field days, conferences, and industry events.

SCOTT McCULLOUGH – General Manager Commercial, ACM Agri

Scott McCullough is the Commercial Director at ACM Agri, where he leads strategic growth initiatives and drives innovation within the agricultural sector. With over 30 years of experience in business development, supply chain management, and market expansion, Scott has played a pivotal role in positioning ACM Agri as a leader in delivering cutting-edge media solutions for farmers and agricultural enterprises across print, digital, data and video.

Prior to his current role, Scott held Agri-Commercial leadership roles across News Corp and AuctionsPlus and before that at Seven West Media and Southern Cross Australia, where he honed his expertise in commercial strategy, customer relationships, and business building. His extensive background in managing teams has allowed him to build strong partnerships across the agricultural value chain, ensuring the delivery of top-quality products and services that meet the evolving needs of the industry.

As a thought leader in the agri-business field, Scott is passionate about leveraging technology and innovation to address the pressing challenges facing modern agriculture, from resource management to brand building and better advocacy.

SHANTELLE LORD – Livestock Marketing Specialist, ACM Agri

Shantelle Lord is a seasoned Livestock Marketing Specialist at ACM Agri, where she specializes in developing targeted, innovative marketing strategies for Studstock producers across Australia. With a strong background in livestock marketing, Shantelle excels at helping producers effectively position their stud livestock in competitive markets, maximizing value and enhancing their brand presence.

With over a decade of experience in the agricultural sector, Shantelle has developed a deep understanding of the unique dynamics of the Studstock industry. She works closely with breeders and producers to tailor marketing approaches that resonate with potential buyers, increase visibility, and ultimately drive sales. Her expertise spans traditional sales channels as well as emerging digital platforms, enabling her clients to reach a broader audience and create meaningful connections with key stakeholders in the industry.

Shantelle’s ability to analyse market trends, identify buyer preferences, and craft bespoke marketing campaigns has made her a trusted advisor for Studstock producers looking to enhance their marketing strategies. She combines data-driven insights with a creative approach to help clients build lasting brands, refine their messaging, and navigate evolving market demands.

TIM JACKSON – Global Supply Analyst, Meat & LIvestock Australia

Tim Jackson is the Global Supply Analyst for Meat and Livestock Australia. He examines trends in the global market and explains what they mean for the Australian red meat industry