CEO Update
May has been an exceptionally busy month with some important milestones thrown in for good measure. The 4th of May marked 200 years since Captain Bartholomew Thomas aboard the “Albion” […]
Category: News
2026 Wodonga National Show & Sale Report
The 2026 Wodonga National Show & Sale delivered one of the most successful and energetic events seen in recent years, showcasing the strength, relevance and continued momentum of the Hereford breed across Australia’s cattle […]
Fertility Traits: Why Recording Days to Calving and Scrotal Size Matters
Reproductive performance is the most important driver of profitability in a beef enterprise. While growth, carcase merit and market premiums all contribute to returns, none can compensate for poor fertility. […]
Capturing More Value from the Steer Portion: Opportunities for Hereford Breeders
In seedstock breeding programs, the major focus is generally on the bulls that will be sold to other breeders. Catalogue preparation, sire selection and marketing all revolve around these animals. Yet in every drop of calves, the […]
CEO Update
Central to Herefords Australia’s ability to manage data on behalf of members is the software that allows us to record membership detail, animal registration and pedigree information, and performance records. […]
Juggling carcase quality with unreliable seasons to capture grass fed premium
Victoria’s Gippsland region has long been noted as the home of steer finishers and backgrounders targeting the premium grass-fed domestic markets with Hereford steers and heifers. Under these pasture-fed, antibiotic and hormone-free programs, there is […]
CEO Update February
Bull sales in the southern states are well and truly into full swing. Generally speaking, the average prices have held up well, although in some districts clearance rates have been […]
CEO Update January
It has been a very tough start to 2026 in some parts of the country with dry conditions and fires persisting. Many in the Victorian community are currently facing the […]
Restockers and backgrounders paying premiums for quality Hereford weaners
Hereford weaned heifers tracked 60c/kg above their British bred counterparts with prices from restockers of 490-550c/kg for the whiteface pens compared to 440-490c/kg for Angus heifers in Victoria last week. The store sale at Bairnsdale, in Gippsland, […]
Chief Executive Officer’s Report 2025
There is no doubt that 2025 was an interesting year for the Australian beef industry. Over the last 12 months the sentiment within the industry has been reasonably positive. Industry […]