Herefords Australia Ltd. Chairman’s Report 2025

It is my pleasure to present the Chairman’s Report for Herefords Australia Ltd. 2025 was a year of consolidation, progress, and renewal for our organisation. Guided by the 2022‒2027 Strategic […]
Consistency and strong demand underpin Hamilton weaner heifer sale

The Hamilton all-breeds weaner heifer sale held on Thursday 15 January presented a total of 1363 heifers, returning an average of 442c/kg or $1370 per head, with the sale grossing […]
Hereford confidence on show at Casterton and Hamilton weaner sales

Strong buyer competition and improving seasonal conditions combined to deliver good results for Hereford producers across western Victoria this week, with pleasing performances at both the Casterton Hereford Weaner Steer […]
With Sympathy

Herefords Australia extends its deepest sympathies to the family and friends of member Maxwell Hobson of Aintree Farm Herefords, Terip Terip, Victoria, following his recent passing. Maxwell was a valued […]
Queensland big guns swoop on quality weaners in show of breed strength

A single Queensland grass and grain finisher almost single handedly snapped up the entire Hereford offering at Wodonga, including autumn drop steers, heifers and heavy grown steers, on Friday in […]
Whiteface calves in hot demand as grass finishers and feeders compete

Spirited bidding from steer finishers and back grounders for grass fed programs against lot feeders pushed prices to $1950 for autumn drop Hereford and Hereford cross calves at Wangaratta’s feature […]
Buyers from three states jockey for quality autumn drop white face calves

Trucks headed to all points of the compass as buyers from three states competed on the first offering of whiteface mixed sex weaners in the southern Australian sales circuit for […]
Building a brand and strengthening the Hereford image

In today’s stud cattle industry, reputation is everything. Buyers are not just influenced by the animals in front of them, they are also influenced by the story, the data, and […]
CEO Update December

We have made it to the end of 2025, and we are all looking forward to stopping for a few days to relax with family and friends for Christmas. It […]
The Modern Hereford: Proven, profitable, and built for the future

Key profit drivers in the modern commercial beef business of fertility, early maturity, weight gain, longevity, carcase quality and market flexibility are at the core of the modern Hereford. Rapid genetic gain over […]