The appointment follows the recent resignation of Andrew Donoghue (General Manager, Herefords Australia).
Ms Sharp has held executive and marketing and communication leadership roles across several public, private, and not for profit organisations, most recently serving 5 years as Meat and Livestock Australia’s (MLA) Chief Marketing and Insights Officer.
Chair of Herefords Australia, Hon. Trish Worth AM, said it was Ms Sharp’s combination of general management and red meat marketing experience that impressed the Board.
“The appointment of Lisa Sharp acknowledges the importance of marketing and promotion to our members. With the herd rebuild underway, now is the time to promote the benefits of Herefords to commercial producers and others in the supply chain. With several research projects also completed, now is the time to promote the productivity and profitability advantages of Herefords and communication activities that support adoption of research.” Ms Worth said.
“Lisa has an end-to-end perspective of the beef value chain. It is through understanding what is valued by the various participants and applying this to our programs, that Herefords Australia will be well placed to strengthen engagement with members, commercial producers, and R&D service providers. This engagement is key to the achievement of our growth objectives” Ms Worth said.
Ms Sharp’s experience in strategy development and supporting stakeholder consultation was also a key consideration for the Board. Ms Sharp worked on the last two, 5-year strategic plans for MLA and will lead the development of Herefords Australia strategic plan and annual business plans.
“We look forward to welcoming Lisa to Herefords Australia and in doing so, would like to take this opportunity to thank Andrew Donoghue for his service. Under Andrew’s leadership, we saw the successful completion of several important research projects, the launch of Hereford Live, and important changes to the Herefords Australia constitution and governance framework. The Board and I wish him all the best in his future endeavours” Ms Worth said.
Ms Sharp commences her role with Herefords Australia on February 22, 2021.
About Herefords Australia
Herefords Australia Ltd (HAL) is the peak industry organisation representing Hereford producers across the country.
About Lisa Sharp
Lisa Sharp is a passionate marketing and communications professional with extensive business to business and business to consumer marketing experience. Lisa has worked across multiple sectors including primary production, fast moving consumer goods and pharmaceuticals in a variety of brand marketing, innovation, and commercial roles.
From 2015 to mid-2020, Lisa led the marketing, communications and insights function for Meat and Livestock Australia (MLA). Here, Lisa worked across multiple business units and locations to deliver marketing initiatives designed to grow global demand for Australian red meat and communication initiatives designed to strengthen member awareness of MLA programs and adoption of resources.
Prior to MLA, Lisa worked with several leading food and beverage companies (including SPC Ardmona, Uncle Tobys, Kraft Foods, Coca Cola Amatil) and held executive positions with SPC Ardmona, PZ Cussons and Novartis Consumer Health. Lisa holds a Bachelor of Economics and is a member of the Australian Institute of Company Directors.