In a recent Stock & Land article, journalist Barry Murphy reports that leading retailers Woolworths, Coles, and fast-food giant McDonald’s have confirmed they do not favour any particular cattle breed in their beef sourcing strategies. This clarification provides assurance to producers that key industry buyers continue to prioritise product quality, consistency, and supply over breed preference.
This is welcome news for breed societies and producers alike, reinforcing the importance of on-farm performance and meeting market specifications.
📖 Read the full article here:
Woolworths, Coles, Maccas insist they’ve no beef breed preference – Stock & Land
Image credit Stock and Land, Barry Murphy.
