We are thrilled to announce that Alastair James has officially commenced his role as the new CEO of Herefords Australia as of August 7th. As many of you know, Alastair was appointed to this role at the end of June, and we are excited to have him onboard.
Alastair has spent his first week meeting with the team and spending time at the office in Armidale. Alastair’s recent tenure as CEO of the Red Meat Advisory Council and extensive experience in senior roles with industry representative bodies brings a wealth of knowledge and a fresh perspective to Herefords Australia.
Residing in Canberra, ACT, Alastair is passionate about advancing the Hereford breed and driving results for our members. He is eager to get out and meet as many of our members face to face in the coming months and is committed to continuing the excellent work in enhancing HAL’s sustainability credentials and promoting the superior performance of Herefords. His vision includes highlighting the breed’s efficiency and sustainability—qualities that make Herefords an exceptional choice for Australian beef cattle producers.
Please join us in extending a warm welcome to Alastair James. We look forward to achieving great things together under his leadership.