Once in a generation bull draws accolades from judges of all breeds

A bull described by multiple judges across all breeds as a “game changer” has been giving one Hereford family the ride of their life. The 20-month-old, 960kg Truro Sherlock S188 […]
April Store Sale Wrap

April saw a lift in cattle prices across the board in the eastern states store and weaner sales with agents quoting an increase in prices of 30-40c/kg or $100/head from […]
Message from the CEO – April 2023

Dear Members The carcase data contributions have continued to come together. I have now collated over 15,000 MSA carcase records. This volume of data now allows me to benchmark the […]
End of an Era for Franco Herefords

The Franco Herefords dispersal sale was held at the Inverell Livestock Exchange on Monday 24 April. The sale was deemed a resounding success and a fitting swansong for Frank Hannigan’s […]
50 years of Hereford profitability for WA producer

A Western Australian vealer producer who has consistently used Hereford bulls from the same seedstock source for five decades is reaping the dividends. Graeme Payne, Karridale, has used both polled […]
Sherlock shines to take supreme exhibit for Truro at Sydney Royal

Truro Sherlock S188 continued his dominance following a successful northern NSW show circuit to take the hat trick at the 2023 Royal Sydney Show of junior and grand champion bull […]
Branded Hereford pie in hot demand from hungry Sydney Royal visitors

A pie with chunky Hereford beef cooked to a chef’s favourite casserole recipe and wrapped in golden shortcrust pastry had the crowds at the 2023 Sydney Royal Easter Show wanting […]
Herefords prove their weight gain and carcase quality in prestigious grass fed trial

Herefords have proven their superior grass-fed performance by taking out the carcase and eating quality sections of the Lardner Park 2022 Steer Trial. The 47th steer trial began at Warragul, […]
Message from the CEO – March 2023

After 3 weeks of collating carcase data, we now have close to 7,500 records thanks to the voluntary contributions of members of their MSA data. The information highlights what we […]
Heavy grass fed Hereford steers top at $2190 and breeding females to $2400

Heavy grass finished Hereford steers continued to make their way into the nation’s store markets during March, returning up to $2190. Pasture finished steers returned $1570-$2190 or 341-407c/kg, while yearling […]