Commercial Hereford steer finisher Richard Ogilvie trumped the opposition to exhibit the champion purebred led steer at the Tenterfield annual show on February 11. It was the first time a purebred Hereford steer had won the championship in nine years and the first competitive steer entry for Mr Olgivie. As the principal of Te-Angie Poll…
JBS Australia has continued to expand upon its branded beef offer by announcing the launch of a new brand, “Hereford Boss”. Underpinned by the highly regarded JBS Farm Assurance program, Hereford Boss will meet all carcase and raising claims made by the class-leading Great Southern brand with the addition of livestock being verified as containing…
The launch of JBS Australia’s newest beef brand, Hereford Boss, is one of the most significant milestones for the breed in modern times, according to Herefords Australia. The grass fed brand, underpinned by the JBS Farm Assurance program, was officially launched this week by JBS Australia chief operating officer Southern, Sam McConnell. Hereford Boss will…
