The Norman Hotel, the iconic beef-centric venue, famous for plating up to 3500 beef meals a week, recently honoured Hereford beef, which won the prestigious battle of the breeds award.
During the Ekka, The Norman Hotel held its annual battle of the breeds, where the general public had the opportunity to rate the different types of beef. Hereford Beef was crowned the champion, demonstrating the breeds ability to deliver outstanding eating quality beef.
To commemorate this victory, The Norman Hotel launched a special promotion on Hereford Beef throughout the month of November. This promotional campaign not only celebrated the breed but also aimed to honour the diversity and delectability of Australian beef.
Herefords dominated the 2023 Ekka, with Truro Sherlock, owned by Scott & Pip Hann, winning the coveted Supreme Exhibit of the Show. Additionally, Tom Nixon of Devon Court Herefords secured a victory in the 70-day grain-fed class of the Paddock to Palate competition, clinching the daily weight gain category. The Battle of the Breeds award capped off the paddock to plate trifecta for the breed.
The Ekka was a showcase for Hereford cattle, as they excelled in the stud cattle, commercial cattle, and beef eating quality competitions. This collectively demonstrates the breed’s ability to deliver superior genetics, exceptional commercial productivity, and outstanding consumer eating quality.
A luncheon was held on 16 November at The Norman Hotel, to commemorate and award the prestigious Battle of the Breeds trophy to Herefords Australia CEO, Mick Crowley. Joining Mick in celebrating the success of Herefords, at The Norman Hotel, was Scott and Pip Hann, Tom Nixon and organisers Chef Frank Correnti and Denis Conroy of JBS. A fitting tribute to celebrate the outstanding eating qualities of Hereford beef and the continued success of Herefords in Australia.