Message from the CEO – August 2023
Last week saw a fantastic result at the Ekka for the Hereford Breed. There were 71 entries with the quality of cattle a true highlight and another showcase of what…
Tips on Avoiding Email Scams
Unfortunately malicious emails are becoming more and more common. Scammers will often pose as people their targets may know by using email addresses that appear similar. Please see below for…
Truro Sherlock crowned Champion of Champions interbreed bull at Ekka
One of the most decorated Hereford bulls of modern times, Truro Sherlock S188 (P), completed a stellar year of championships by being crowned the Champion of Champions interbreed bull at…
Southern Beef Week Marketing Insights
Every seedstock producer has their own approach to marketing, whether that is traditional print media or embracing the digital age, but most agree using all tools in the toolbox is…
Hereford feedlot weight gain success in RAS Beef Challenge
A pen of steers entered by Truro Whiteface in the 2023 RAS Sydney Royal Beef Challenge have placed third for feedlot weight gain in the 100-day export class. Held annually…
Lachlan adds to his herd after Most Potential Breeder win at youth camp
Young Hereford breeder Lachlan Bacon expanded his stud with a registered heifer when selected as the winner of the Most Potential Breeder Award at the Herefords Queensland Youth Association Show.…