Herefords Australia Limited enhances your Society membership through information transfer and increasingly active involvement in Australia’s modern beef industry.
“Beef is a critical part of the food-chain and we are working with our members to ensure Herefords increase their significance in all aspects of production and supply.”
Scientific Services provide members with tools to monitor herd advancement and development. Delivered in many formats, from hard-copy to electronic, these services are viewed as a critical component in securing the breed’s future.
Herefords Australia produce a half yearly magazine which is directly mailed to all members. It features highlights of the year from Sales and major Shows. It also features a Breeder & Business directory, news, & Industry Focus. The publication has a distribution of 3,000 copies, across Australia and internationally.
Sales & Marketing
The Sales & Marketing team is committed to raising the profile and popularity of the Hereford breed. Regular research into the attitudes and expectations of members, and industry, forms the basis of the Society’s extensive rural-media marketing campaigns.