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Herefords Australia - Performance Cattle, Superior Beef

Youth Ambassador Program

2015 - 2016 Herefords Australia Youth Ambassadors

MEDIA RELEASE (7 July 2015)

Two New Youth Ambassadors Announced by Herefords Australia

Young cattle handlers Nikki Williamson and Emma Keech have been named as the Herefords Australia Youth Ambassadors for 2015-16.

Nikki, 19, established her own Hereford stud, Kielder Park, after winning a registered heifer at the Herefords Australia National Youth Heifer Show last year.

She has served as secretary and treasurer of Herefords Australia Youth, and is spending her gap year working on a Murray Grey stud near Shepparton, Vic.

Although Nikki has competed in led and carcass classes with cattle of other breeds, she prefers the temperament and performance of the Hereford.

Originally from Tocumwal in the Riverina, she plans to complete a Bachelor of Business at the Marcus Oldham College, Geelong.

“I love agriculture and want to pursue a career in the beef industry,’’ Nikki said.

“I have worked for Hereford studs at all the bulls sales, including Wodonga, Dubbo and Glen Innes.’’

Nikki aims to pursue a stud management career to satisfy her interest in beef genetics.

Emma Keech, 22, of Rylestone, NSW, has grown up with the Hereford breed, being in partnership in the Kenevel Poll Hereford stud with her father, Grant.

The father and daughter hit the spotlight in June when they sold a bull for $35,000 at the Dubbo National Show and Sale.

Emma is in her fourth year of an animal science degree at Charles Sturt University, Wagga Wagga, and has secured a traineeship with Elders, starting in October.

She said the ambassadorship would enable her to give back to the cattle industry.

“Without the support of my peers and family, I wouldn’t have been able to follow my passion,’’ Emma said.

Emma and Grant run about 100 stud females, with Emma conducting the AI program herself.

“We have recently used semen from Tycolah Lynwood over selected females,’’ she said.

“We want to keep producing high end bulls, sell weaner females through the store sales and hit market specs with our steers.’’

Emma is marketing and promotions officer for the Southern Hereford Youth Group and plans to promote the Hereford breed to youth showing other cattle breeds.

“I would like to thank Herefords Australia for giving me the opportunity to give back to the industry so I can help young people achieve what I have got out it.’’

The Herefords Australia Youth Ambassador program is an initiative designed to engage the next generation of cattle enthusiasts.

Open to youth aged 18 to 25 years, the program is a 12 month term and gives the ambassadors the opportunity to attend the Herefords Australia National Youth Heifer Show, promote the breed, and help organise the semen auctions at the Herefords Australia National Show and Sales.

They receive an embroidered jacket and $500 towards travel costs.

The Ambassador of the Year will receive $1000 towards their future career in the agricultural industry.

Emma Keech, left, of Rylestone, NSW, has been named as a Herefords Australia Youth Ambassador for 2015-16. She is pictured with her father, Grant,
and their $35,000 sire sold at the 2015 Herefords Australia National Show & Sale (Dubbo).

Nikki Williamson, of Tocumwal, has been named as a Herefords Australia Youth Ambassador for 2015-16.



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